One of the problems that people in the music industry have is that they do not have a well defined digital marketing strategy.  Therefore, they run into several common issues.  Digital marketing strategist Adam Singer does a great job of identifying the pitfalls in his article entitled Digital Marketing Strategy Development: 12 Common Problems. Stringer mentions that Marketing looks very different now than it did as few as five years ago, which I believe is primarily due to the mobile app markets emergence. We are clearly in a different age now.