Music Industry Challenges

The primary purpose of this blog is to share the Social Media needs and challenges faced by the Entertainment / Music / Tech industry. It is also meant to be a platform for discussion of business for social media and possible solutions both tactical and strategic. The Top Music Club (TMC) by App Data Systems is one of many new mechanisms that recently entered the mobile market to help people though the stressful ordeal of just getting the music they love on their devices. The table below identifies some of the challenges:

Issues Facing Industry	Problems and Impacts
Copyright Artistic license	To distribute master works for sale and not streaming, both masters and mechanical licenses are needed.  Masters licenses have to be acquired from all four of the major labels, which is even more challenging.  This comes with a 6 figure + price tag.
Reward systems Marketing	How do you music distributors determine the best reward system? Open to any solutions.
Competition Technical training	There are so many free pirate sites out there, why should anyone buy legal music?  Its a sad state of affairs.  Also, there are few places to learn mobile development, so resources are expensive and hard to come by.
Customer/client education/training Technical dissemination	Many of the new products are so novel that people are either afraid to try them or waiting for free versions to come out.
Personnel	For technologies that are only a year or two old its hard to find qualified personnel.  Both the development of hardware and forking of the Android operating system has made it difficult to find people that know it all.
Transaction costs	Due to the race to the bottom, it hard to recover investment costs so many companies put out partial or known defective products to see if returns will be worth the additional investment, which lowers the overall quality of the products.